Think email is old-fashioned? Think again. In 2025, email remains one of the most powerful channels for driving business growth. But the way brands use it has changed forever. Customers now expect personalized journeys, not generic blasts. This is where Enchant Digital Agency stands out. As a specialist in email marketing and eCRM, Enchant helps businesses connect with customers on a deeper level, boost revenue, and build long-term loyalty.
What Is Enchant Digital Agency?
Enchant Digital Agency is a consultancy dedicated to helping brands unlock the true potential of email marketing. With teams in London, Berlin, and New York, they work globally to design strategies that enhance customer engagement and maximize returns. Unlike full-service digital agencies that spread their focus, Enchant is laser-focused on email and eCRM, ensuring expertise at every level.
The Importance of eCRM
From Campaigns to Relationships
Email campaigns drive sales, but eCRM takes it further by managing the entire customer lifecycle. That means understanding behaviors, predicting needs, and engaging customers with personalized messages that build trust.
How Enchant Digital Agency Uses eCRM
By combining strategy, technology, and data, Enchant builds systems that nurture customers through acquisition, conversion, retention, and reactivation. The result? Loyal customers who buy more often and stay longer.
Core Services of Enchant Digital Agency
1. Strategy Roadmaps
A successful email program begins with strategy. Enchant maps out which flows, campaigns, and segments will deliver the biggest impact for each client.
2. Email Design Systems
Emails must look good and function seamlessly. Enchant creates modular, responsive design systems that save time and guarantee brand consistency.
3. Automated Customer Journeys
From welcome sequences to win-back campaigns, Enchant builds flows that guide customers through personalized journeys:
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Welcome series
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Post-purchase flows
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Cart abandonment emails
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Loyalty and re-engagement campaigns
4. Segmentation & Personalization
One-size-fits-all is out. Enchant uses advanced segmentation and data-driven personalization so every message feels relevant.
5. Deliverability Optimization
Enchant ensures emails land in inboxes, not spam folders, by handling domain authentication, list cleaning, and reputation management.
The Role of AI in Email Marketing
AI is a game-changer, but it’s not magic. Tools can optimize subject lines, send times, and predictive analytics. However, without human creativity, AI-driven emails feel robotic. Enchant Digital Agency blends AI with human expertise to keep campaigns smart, engaging, and authentic.
Why ESP Choice Matters
Email Service Providers (ESPs) determine how campaigns are built, sent, and tracked. Enchant specializes in Klaviyo, a leading ecommerce platform, but they also adapt strategies for other ESPs, tailoring solutions to each business.
Deliverability: The Silent Growth Driver
A beautifully crafted email is worthless if it doesn’t reach the inbox. Enchant manages:
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Authentication protocols (SPF, DKIM, DMARC)
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Sender reputation monitoring
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Engagement-based list management
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Inbox placement analysis
This behind-the-scenes work ensures campaigns actually drive results.
Key Metrics That Matter
Forget vanity metrics like open rates. Enchant focuses on numbers that truly impact growth:
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Revenue per recipient
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Customer lifetime value
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Repeat purchase rate
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Flow-driven revenue contribution
These KPIs connect email directly to business performance.
Testing and Optimization
Success comes from constant iteration. Enchant tests subject lines, CTAs, layouts, and send times to refine strategies. By using structured testing, clients continually see better engagement and stronger results.
Growing an Email List the Right Way
Buying lists leads to spam complaints and low engagement. Enchant Digital Agency helps brands grow quality lists through:
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Value-driven pop-ups
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Lead magnets and exclusive offers
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Loyalty rewards
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Double opt-in confirmations
This ensures every subscriber is genuinely interested and likely to engage.
Beyond Email: Multichannel Engagement
Customers don’t just use email. They’re on phones, apps, and social platforms. Enchant builds integrated multichannel strategies using:
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SMS marketing
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WhatsApp messaging
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Push notifications
By combining these with email, brands reach customers where they are most active.
Packages and Solutions
Enchant offers flexible packages to match business needs:
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Starter: Core templates and essential flows
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Growth: Advanced automation, segmentation, and reporting
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Enterprise: Full-scale eCRM, deliverability management, and ongoing optimization
This tiered approach means businesses at any stage can access expert solutions.
Why Choose Enchant Digital Agency?
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100% dedicated to email and eCRM
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Award-winning strategies proven to increase revenue
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Trusted by ecommerce brands worldwide
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Offices across the UK, EU, and US for global support
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A balance of creative and technical expertise
90-Day Email Growth Blueprint
Even if you’re not ready to hire an agency, here’s a simple plan inspired by Enchant’s approach:
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Authenticate your sending domain
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Create a welcome series for new subscribers
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Set up cart abandonment recovery emails
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Segment by engagement levels
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Run subject line A/B tests
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Track revenue per recipient, not just opens
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Clean inactive subscribers
In just 90 days, you’ll see stronger performance and higher ROI.
Case Study: Ecommerce Success Story
A lifestyle brand with 80k subscribers struggled with low engagement. Enchant rebuilt their flows, segmented their audience, and optimized deliverability. Within 3 months, revenue from email grew 45%, unsubscribe rates fell, and customers reported a more personalized experience.
Conclusion
Email is alive and thriving, but it’s no longer about blasting the same message to everyone. Success now requires personalization, automation, and a deep focus on customer relationships. Enchant Digital Agency specializes in transforming email into a growth engine, turning casual subscribers into loyal customers. Whether you’re just starting or scaling globally, Enchant offers the strategy, expertise, and tools to help you succeed.
FAQs
Q1: What does Enchant Digital Agency specialize in?
Enchant focuses exclusively on email marketing and eCRM, blending creative design with technical deliverability expertise.
Q2: Can small businesses work with Enchant?
Yes, they offer tailored packages for startups, SMEs, and large enterprises.
Q3: How soon will I see results?
Many clients notice improvements in 60–90 days, depending on their starting point.
Q4: Do I need Klaviyo to work with Enchant?
No, while Klaviyo is a specialty, Enchant adapts strategies for multiple ESPs.
Q5: Is email marketing still worth investing in?
Absolutely. With ROI often exceeding 30:1, email remains one of the most profitable channels in digital marketing.
